Project 6 Stationery

Letterhead ( 8.5 by 11 inches)

letterhead 1 fixed

Business card (8.5×11 layout)

business card 1

Business card (large layout)


Business card large layout 1

  1. Description: Stationery for a clothing line named Arrow.
  2. Process (Programs, Tools, Skills): I created the logo with Adobe Illustrator. To create the logo I first started with the eclipse tool. I then did a copy of it and enlarged it but it wasn’t filled. It was just the outer stroke. I then used the text tool to create the wording. I played with both size and color.
    Once I created my logo I went to Adobe InDesign and uploaded the image and change it to the correct dimensions. I added all the words with the text tool. I added two lines and changed it from the basic line to a slant hash line. I added one to the top and one to the bottom.
    To create the large layout I just stretched the design and fixed the sizing of the words. I rearranged everything as well.
  3. Message: The message for this stationery is for a clothing line called “Arrow”
  4. Audience: The audience is for young female adults from the age of 15 to 30 years old.
  5. Top Thing Learned: The top thing that I learned was how to transport logos from Illustrator to InDesign. Also how design and create  a 2 by 3.5 document.
  6. Color scheme and color names:  Color scheme is monochromatic Red
  7. Title Font Name & Category: Erlan – Decorative
  8. Copy Font Name & Category: Bodoni 71 Oldstyle – Slab Seriff


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