Description: Black and white promotional flier for a graduate leadership conference.
Process (Programs, Tools, Skills, FOCUS principles): I brainstormed some ideas based on my audience and the message I wanted to convey. I then sketched four main designs to be able to design effectively in Adobe In Design. I created text boxes to fill in what was needed to be said. And placed two thins underlines under all my major words. After I aligned all the underlines and used proportional spacing. I continued this theme throughout the design. I left white space at the bottom right and the on the top of the page around the word “Graduate”. The image, logo, and content was given to me.
Message: To attract recent graduates interested in becoming strong leaders and to motivate them to go to this leadership conference.
Audience: Recent graduates who are between the ages of 22- 30 years of age
Top Thing Learned: The importance of white space but also double checking for grammatical errors and “widow” words.
Title Font Name & Category: Charlemagne Std Bold – Slab Serif and Century Gothic – Sans Serif
Copy Font Name & Category: Century Gothic – Sans Serif (two different font sizes – 12 and 13.5)